Griffin Cannell

Griffin is the strategic mind behind DigiMade’s marketing direction — blending SEO insight, branding-savvy copywriting, and campaign execution to help beverage brands grow with precision. His specialty lies in crafting messaging that connects and building digital ecosystems that convert. Whether it’s search strategy or brand storytelling, Griffin ensures every word and click drives results.

Griffin brings years of experience in digital marketing and content strategy, most recently serving as a Digital Campaign Manager at Megger. He graduated magna cum laude from Texas Tech University with a B.A. in Digital Media & Professional Communication, along with minors in Media Strategies and Communication Studies. Griffin has led multi-channel campaigns across LinkedIn and Google Ads, and now applies that expertise to elevate beverage brands at every stage of growth.

Beverage branding is one of the few spaces where design, messaging, and lifestyle collide in seconds. I’m drawn to the pressure and potential of that moment—how a great name, a clean can, and a single line of copy can spark a connection. At DigiMade, I help brands shape their voice, story, and strategy so they don’t just look the part—they own their space on shelf and online.