Mason Espedal

Mason is the founder and creative director at DigiMade Studios. A designer at heart and strategist by instinct, he leads the studio’s brand and packaging work — guiding early-stage beverage brands from raw ideas to shelf-ready launches. Mason thrives on bold ideas, fast execution, and building brands that punch above their weight.

A lifelong entrepreneur, Mason launched his first business at 15, eventually scaling it to over 5,000 customers and nearly half a million in revenue. He earned dual degrees in Business and Communication Design from Texas State University before founding DigiMade Studios — blending his knack for branding with a sharp eye for market fit. His work spans logos, packaging, websites, and campaigns for beverage startups across the country.

There’s something uniquely exciting about the beverage space—fast-moving, competitive, and full of personality. I was drawn to it for the challenge: how do you make someone reach for your can on a crowded shelf? That question drives everything I do. I love working with founders to craft brands that feel alive—visually, emotionally, and commercially. With custom can design and strategic brand systems, I help beverage brands not just launch, but lead.