Mediterranean Spritz
Brand Story & Vision
Spritz O’ Clock brings the charm and warmth of Mediterranean life into every can. Designed for laid-back gatherings, spontaneous celebrations, or sun-soaked afternoons, this brand transforms the classic Italian spritz into a ready-to-serve lifestyle drink. Its mission is simple: deliver a crisp, high-quality wine spritzer with personality and polish. Each flavor is inspired by the vibrant colors and textures of coastal Italy, while the brand tone celebrates joy, ease, and authenticity. With premium ingredients, thoughtful design, and an effortlessly social vibe, Spritz O’ Clock invites you to slow down and sip like you’re seaside — wherever you are.
Our Creative Process
To capture the elegance and approachability of the Italian spritz, we leaned into classic Mediterranean motifs and bright, travel-inspired aesthetics. The process began with moodboards built around Amalfi tilework, citrus groves, and vintage resort signage. From there, we crafted a custom wordmark using Fabiola Capitals, paired with color palettes that differentiated each SKU while keeping the lineup visually unified. We extended the design system into 4-pack cartons, brand stickers, and marketing visuals — ensuring that the entire experience, from shelf to sip, radiated vacation energy and premium simplicity.
Project Summary & Results
Spritz O’ Clock is a wine-based spritz brand inspired by the timeless leisure of coastal Italy. DigiMade Studios was tasked with full creative development, from branding and logo design to packaging for four distinct SKUs: Original, Peach, Lemon, and Hugo Spritz. Drawing from Mediterranean tilework, vintage signage, and sun-washed palettes, we built a visual identity that feels effortlessly premium, bright, and vacation-ready. Each flavor is color-coded for quick recognition, with custom typography and pattern overlays creating strong brand cohesion across cans and 4-pack cartons. The result is a shelf-ready line that evokes the spirit of the Amalfi Coast — light, joyful, and sophisticated.
Post-launch, Spritz O’ Clock quickly gained visual praise across digital channels and earned early interest from boutique retailers seeking upscale RTD offerings. The brand’s social-forward look has made it ideal for lifestyle content, helping it stand out in a crowded wine and spritz category. From shelf to Instagram feed, Spritz O’ Clock delivers an experience that’s as photogenic as it is flavorful.
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