A Social Buzz, Redefined
Brand Story & Vision
NRVANA was born to reimagine social drinking. Instead of alcohol, it offers a hemp-derived buzz paired with adaptogens for stress-free focus and elevated relaxation. The brand’s vision: to create a stylish, functional beverage that fits seamlessly into nightlife, wellness, and everyday social settings. Inspired by counterculture and creativity, NRVANA positions itself as a drink with personality—fun, bold, and unmistakably modern.
Our Creative Process
To bring NRVANA to life, we designed around retro-modern vibrancy. Wavy gradients, psychedelic starbursts, and bold typography combine to evoke movement, energy, and escape. The custom logotype balances sharp edges with playful flow, creating instant recognition. Each SKU uses a distinct but cohesive palette—starting with Ginger Lemonade’s warm citrus tones and Green Apple Cider’s crisp greens. Supporting visuals, including graffiti-inspired backdrops and lifestyle placements, extend the brand into a culture-driven identity system.
Project Summary & Results
DigiMade Studios delivered a full brand system for NRVANA: logo, can lineup, packaging extensions, and website-ready visuals. By pairing eye-catching design with clear callouts for THC, CBG, and adaptogens, we positioned NRVANA as both lifestyle and functional. The result is a brand that doesn’t just sit on the shelf—it jumps off it.
Post-launch, NRVANA has gained traction with consumers seeking alcohol alternatives and social tonics with personality. Its high-style look has proven ideal for digital-first marketing, from Shopify storefront to Instagram campaigns. With its bold voice and striking visuals, NRVANA is set to lead a new wave of functional, hemp-derived beverages.
Get Started with DigiMade Today!
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