Sunset State of Mind
Brand Story & Vision
Coastal Chill was created to bottle the essence of golden sunsets, rolling waves, and carefree moments with friends. Each can delivers 5mg THC and 10mg CBD for a balanced, social buzz that replaces alcohol without compromise. With nostalgic surf culture cues — sunset gradients, palm trees, and bold flavor names — Coastal Chill is more than a THC seltzer. It’s a lifestyle brand built to make everyday life feel like golden hour.
Our Creative Process
We designed Coastal Chill around its lifestyle positioning — vibrant oranges, sunset gradients, and palm trees meet rolling teal waves to create a visual identity that is unmistakably coastal. Retro surf-inspired typography paired with a surfboard logo lockup strengthens the brand’s beachy appeal. The can lineup extends the visual system across flavors with bold, color-coded fruit names while maintaining cohesion through the sunset-wave backdrop.
Project Summary & Results
Coastal Chill was developed as a fun yet functional THC seltzer brand that could thrive on both shelves and social feeds. By blending playful design with clear messaging, we created packaging that instantly communicates flavor, dosage, and vibe. Each SKU — Grapefruit, Watermelon, Mango, and Peach — is bright and distinct while unified under the brand’s signature surf-and-sunset look.
Post-launch, Coastal Chill has established itself as a vibrant competitor in the THC beverage market. The brand’s identity is memorable, versatile, and aligned with consumer desire for products that balance enjoyment with intentional design. With its retail-ready look and shareable style, Coastal Chill captures the feeling of cracking open a can at golden hour — refreshing, carefree, and undeniably cool.
Get Started with DigiMade Today!
Your beverage brand deserves an agency built entirely around your needs. Partner with a top beverage branding agency trusted by founders, formulators, and investors across the country.
.svg){kind=icon}