NMBRS Fuel

Precision-Driven Energy

NMBRS Fuel
Summary
NMBRS Fuel is a clean-ingredient energy drink designed for high-performers. We developed a sharp, modern brand identity and sleek can design focused on clarity, minimalism, and momentum. The result? A high-performance look that speaks to athletes, professionals, and gamers alike.
Client
NMBRS Fuel
Services Provided
Branding, Can Design, Package Design, eCommerce, and Marketing Assets
Beverage Category
Energy
Market
Texas

Brand Story & Vision

NMBRS Fuel was built for high-performers — the kind of people who treat every day like game day. Whether in the office, on the field, or behind a screen, this brand fuels ambition with a no-nonsense formula: clean ingredients, zero sugar, and a sharp, modern identity. It’s more than just an energy drink — it’s a badge of focus, quality, and relentless momentum. With performance, consistency, and innovation at its core, NMBRS isn’t chasing trends — it’s building a new standard for energy in motion.

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Our Creative Process

From day one, our goal was clarity — both in message and design. We started with the brand’s mission: fuel for those who demand more. This informed a design language rooted in structure, minimalism, and impact. We developed a custom typographic identity and icon system that feels fast, clean, and deliberate. The can design uses stark white as a foundation for color-coded SKU differentiation, giving it strong retail presence while reinforcing simplicity. Every decision — from spacing to flavor color — was made to echo NMBRS’s core promise: energy, refined.

Project Summary & Results

NMBRS Fuel partnered with DigiMade Studios to launch a clean, functional energy drink tailored for modern high-performers. With just 10 ingredients and zero sugar, the brand needed to reflect clarity, focus, and intensity — without gimmicks. We created a bold typographic identity, a minimalist icon system, and a can design that strikes a balance between clinical precision and athletic momentum. The white can base acts as a canvas for high-contrast SKU accents, reinforcing the brand’s disciplined tone and premium appeal. Beyond packaging, we developed Shopify landing pages, 3D product renders, and targeted paid ads.

Since launch, NMBRS has gained early traction across professional and athletic audiences, with a 14%+ CTR on initial paid ads and strong engagement on Instagram and LinkedIn. Retail buyers and consumers alike have praised the clean visual identity and ingredient transparency. The brand is now positioned as a serious player in the functional energy space — trusted by athletes, creators, and professionals who demand more from what they drink.

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